How to Get More Reviews on Google (Hotel & B&B Edition)

Radka Telyckova21.7. 20252x

✅ Why Google Reviews Matter More Than Ever

Google is the first stop for travelers. Reviews on your Google Business Profile influence:
✔ Ranking in Google search & maps
✔ Booking decisions (social proof)
✔ Trust and credibility

Hotels with 50+ recent reviews and a rating above 4.5 get 2x more clicks and up to 35% higher direct bookings than those with fewer or outdated reviews.

10 Proven Ways to Get More Google Reviews for Your Hotel or B&B

1. Ask Every Guest – At the Right Time

The simplest way to get more reviews? Ask.
When:

At checkout
Right after a positive experience (e.g., great breakfast, helpful assistance)

💡 Example Script:

“We’re so happy you enjoyed your stay! Would you mind sharing your experience on Google? It really helps small businesses like ours.”

2. Make It Stupid Simple

Add a QR code at reception and in rooms → “Leave a review in 30 seconds!”
Send a thank-you email post-checkout with a direct review link.

How to create a direct link:

Go to your Google Business Profile
Copy the “Write a Review” URL and use it everywhere.

3. Offer Gentle Incentives (Without Breaking Rules)

Google prohibits financial incentives, but you can do:

“Leave us a review and enter our monthly giveaway for a free night!”
“Review and enjoy a free coffee voucher on your next visit.”

4. Respond to Every Review

Guests are 70% more likely to leave a review if they see that you respond.

Thank them warmly for positive reviews.
Handle negative reviews with professionalism and care.

💡 Pro Tip: Use responses to reinforce your brand personality.

5. Train Your Team

Front desk and housekeeping staff should know:

When to ask
How to phrase it naturally
Which guests to target (happy ones!)

6. Showcase Reviews on Your Website & Social Media

Add a “What Guests Say About Us” section with Google review snippets.
Post positive reviews on Instagram stories with a swipe-up link to leave their own.

7. Use Signage in Key Areas

Reception → “Loved your stay? Tell us on Google!”
Breakfast area → QR code on the table tent cards.

8. Automate Review Requests

Use your PMS or CRM to send automated emails or SMS:

24 hours after checkout
Include personalization: “Thank you, Anna! We loved having you.”

9. Deliver Share-Worthy Experiences

Reviews reflect emotions. Guests write reviews when they feel WOW moments, such as:

Personalized welcome notes
Free upgrade
Delicious homemade breakfast

10. Monitor & Improve Your Ratings

Track your Google review trends monthly.
Set a goal: X reviews per month.
Identify repeat complaints and fix them fast.

Why This Works

More reviews = higher trust = more clicks = more direct bookings.
Hotels with an active review strategy dominate Google’s Local Pack (Top 3 map results).

Join my Inevitable Hotel Success Program or request a Direct Booking Audit. I’ll show you how to grow your subscriber list AND turn those subscribers into bookers—without relying on OTAs. 👉 Click here to learn more.

For more practical tips don’t forget to join our free resource library for more practical tips and trainings to help you boost direct bookings or check out my Youtube Channel.

Radka Telyckova