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When a Romantic Getaways Package name is too boring!

After years in the hospitality industry, I've come to realize (also thanks to my clients as well, yeah) that even the most passionate people can suffer from creative burnout. As a hotelier, it can be a struggle to constantly come up with new and exciting room packages for guests, especially when it comes to finding the perfect and fitting name.

Your Team Still Needs to Think, Even With AI Dashboards

I’ve watched something worrying happen in a few hotels: the team...

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Determining a Profit Margin for a Small Hotel

Profit margins are vital for business health, including hotels. This...

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Stop Asking AI What Your Rates Should Be. Ask This Instead.

“What should my rate be tonight?” is the wrong question...

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How to Use AI for Revenue Without Losing the Human Side

I’m not anti-AI. I use it myself. The question isn’t whether...

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I Won’t Fix a Hotel That Doesn’t Know Its Own Numbers

I get this question a lot: “Should we get an AI...

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Authenticity Is the New Luxury: Why Soul Beats Scale Every Time

Lately, I find myself working more and more with boutique hotels,...

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