Top 10 most popular hotel packages in Europe – by small and middle-sized hotels.

European travelers today crave more than just a bed and breakfast—they want experiences. That’s where creative hotel packages come in.

In my 20+ years of working with boutique and independent hotels, I’ve seen the real power of packages. They’re not just a clever marketing trick—they can completely change your revenue game. A well-designed package increases your average booking value, drives direct bookings, and most importantly, creates a memorable guest experience that makes people come back.

Too often, I see hotels overlooking this opportunity because they think packages are complicated to set up or only for luxury brands. Wrong! Even a 10-room property can create an irresistible offer that makes guests say, “This is the one.”

Here are the 10 most popular hotel packages trending in Europe right now—and my thoughts on why they work.

---

1. Romantic Escape Package

Ideal for couples looking for a weekend getaway.
What’s included:

• Champagne or prosecco on arrival
• Candlelit dinner for two
• Late checkout (because mornings should be slow)
  Why it works: Romantic escapes sell all year long and have high upsell potential with spa treatments or room upgrades.

---

2. Wine & Dine Experience

Perfect for hotels located in wine regions or near gourmet destinations.
What’s included:

• A guided wine tasting or vineyard visit
• 3-course dinner with wine pairing
• Local delicacies in-room welcome basket
  Why it works: Wine and gastronomy tourism is booming in Europe, especially in France, Italy, Spain, and Portugal.

---

3. Spa & Wellness Retreat

Travelers seek relaxation and mindfulness more than ever.
What’s included:

• Access to wellness facilities (sauna, steam room, pool)
• One massage or spa treatment per guest
• Detox welcome drink and yoga session
  Why it works: Wellness is a key trend in hospitality and attracts both leisure and business travelers.

---

4. Adventure & Outdoor Escape

Tailored for nature lovers and adventure seekers.
What’s included:

• Guided hiking or biking tours
• Picnic basket for outdoor lunch
• Map with curated local trails
  Why it works: Experiential travel is growing, and guests value active holidays over passive stays.

---

5. Cultural Heritage Package

A favorite in historic cities and regions.
What’s included:

• Tickets to a local museum or historic attraction
• Guided city tour
• Local specialty tasting (cheese, chocolate, or traditional sweets)
  Why it works: Adds value for culture-oriented travelers while supporting local businesses.

---

6. Seasonal Holiday Package

Perfect for Christmas markets, Easter, or summer festivals.
What’s included:

• Special holiday dinner or themed activities
• Local market tour
• Festive welcome gift
  Why it works: Seasonal packages create urgency and give guests a reason to book during peak demand periods.

---

7. Family Fun Package

For parents traveling with kids who need convenience.
What’s included:

• Free stay for kids under a certain age
• Family tickets for local attractions or amusement parks
• Kids’ welcome gift and evening movie night
  Why it works: Families prioritize hassle-free travel and value-added offers.

---

8. Digital Detox Retreat

A growing niche for stressed professionals.
What’s included:

• Rooms without TVs or screens
• Guided mindfulness or meditation sessions
• Outdoor activities like forest walks
  Why it works: Wellness meets simplicity, tapping into the slow travel trend.

---

9. Workation Package

Blending work and leisure for remote professionals.
What’s included:

• High-speed internet and workspace setup
• Extended stay discount
• Healthy breakfast and optional wellness break
  Why it works: Remote work is here to stay, and Europe is a top workation destination.

---

10. Gourmet Getaway

Focused on culinary enthusiasts.
What’s included:

• Cooking class with local chef
• Farmers’ market visit
• Multi-course tasting dinner
  Why it works: Food is a universal travel motivator—and an Instagram-worthy experience.

---

Why Packages Matter for Your Hotel

Packages are more than upselling—they create unique experiences, improve direct bookings, and increase revenue per guest. The best part? They help small and mid-sized hotels compete with big brands by offering personalization and local flavor.

---

✅ Tip for Hoteliers: Make your packages bookable online, easy to understand, and full of value. Always highlight the savings compared to booking each element separately.

---

Which of these packages would work best for your hotel? Share your thoughts in the comments!

Want more practical tips? Don’t forget to join our free resource library for more practical tips and trainings to help you boost direct bookings or check out my Youtube Channel.