RevPAR (Revenue Per Available Room) is an important index that helps hotel owners evaluate their long-term revenue growth. It calculates the revenue generated from an available room at a given price. The calculation of RevPAR requires knowing the occupancy rate (OCC) and the average daily rate (ADR) of a hotel. The formula for calculating RevPAR is RevPAR = ADR x OCC.
To understand RevPAR, let’s take an example of a hotel with 130 rooms, with an average room rate of 100 EUR and an occupancy rate of 60%. The next week, the average room rate increases to 130 EUR but the occupancy rate decreases to 53%. In this scenario, the RevPAR of the second week would be higher than that of the first week.
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RevPAR can also be calculated by dividing the total revenue from accommodations by the number of available rooms during that period.
Another important index to consider is RGI (Revenue Generation Index), which compares a hotel’s RevPAR with that of the market. The formula for calculating RGI is RGI = hotel’s RevPAR/market’s RevPAR. To calculate RGI, you need to know the average occupancy and average rate of your hotel and the market for the same period.
Is there anything else, I shall know about RevPAR?
Yes, RevPAR is widely used in the hotel industry as a key performance indicator (KPI). It provides a comprehensive view of a hotel’s revenue performance and helps to identify areas for improvement. In addition to calculating RevPAR, hotels can also look at other related metrics such as ADR (Average Daily Rate), Occupancy rate, and Total Revenue to gain a deeper understanding of their financial performance. Furthermore, RevPAR can also be used in comparison to industry benchmarks or competitors to assess a hotel’s relative performance and identify areas of opportunity.
Why it is better to use RevPAR rather than occupancy or ADR
RevPAR is considered a better metric than occupancy or ADR because it combines both occupancy and ADR to give a more comprehensive picture of a hotel’s performance. RevPAR measures the revenue generated per available room, taking into account both how many rooms are occupied and how much they are sold for. This makes it a more useful metric for evaluating the overall financial performance of a hotel, as it considers both demand and pricing. On the other hand, occupancy only measures demand and ADR only measures pricing, so neither provides a complete picture of a hotel’s financial performance. By combining these two metrics, RevPAR gives a more accurate representation of how effectively a hotel is utilizing its available rooms.
What decision can I make based on the given RevPAR?
Based on a hotel’s RevPAR, you can make several decisions about its financial performance, including:
These are just a few examples of the decisions that can be made based on a hotel’s RevPAR. However, it’s important to remember that RevPAR is just one metric among many and should be used in conjunction with other metrics to get a complete picture of a hotel’s financial performance.