Are You Pricing Your Rooms Based on Gut Feeling Instead of Real Numbers?
✔︎ 80% occupancy at the wrong price = financial struggle
✔︎ 65% occupancy at the right price = profitability
If you’re an independent hotelier, you’ve probably asked yourself these questions:
Am I charging enough to cover my costs?Rising energy prices, food costs, and operational expenses are eating into your margins—but are your room rates keeping up?- Should I close during low season?You’re not sure if staying open in slow months is profitable or just burning cash.
- How do I justify my rates to guests?Without knowing your true cost per occupied room, you’re either underpricing (losing profit) or overpricing (losing bookings).
HERE'S THE TRUTH:
You can’t build a profitable pricing strategy without knowing your minimum selling price (cost per occupied room). It’s the foundation of every revenue management decision you make.
What If You Could Calculate Your Exact Break-Even Point in One Afternoon?
Imagine having a clear answer to:
“What’s the lowest rate I can sell without losing money?”
“How much should I increase prices to offset rising costs?”
“Is it worth staying open during low season?”
That’s exactly what this course gives you—a proven system + ready-to-use Excel
templates that calculate your minimum selling price in minutes, not days.
"After using Radka’s simple template, or I would maybe say calculator "Price Your Room Right", I finally understood why we were making no profit on our standard rooms. We raised our rates without guilt—and finally crossed break-even. The course was straightforward, and the support from Radka’s community gave me confidence. Her weekly calls are full of energy, insight, and laughs. "
"Radka explained in 20 minutes what I couldn’t grasp from hours of revenue webinars. Her approach is simple, smart, and tailored for small hotels like ours. Her minimum selling price template was a revelation—we now know what NOT to do. Love her tools, and the fact that I can always ask questions in the community. "
"We used to chase occupancy and burn out the team. Radka taught us to chase profitability instead. The way she breaks down complex pricing into simple steps is pure magic. Her course helped us rethink our pricing completely—and I actually enjoy revenue meetings now. "
Real Results: What Happened When One Hotelier Got Their Pricing Right
Aparthotel in Spain
- Average rate increased by 40%(without losing bookings)
- Profitability increased by 60%(better cost control + smarter pricing)
- Apartment pricing optimized(different room types priced based on actual costs)
This wasn’t luck. It was data-driven pricing using the exact method you’ll learn in this course.
What’s Inside “Price Your Room Right”
This is a practical, implementation-focused online course—not theory.
You’ll get video training, Excel templates, and step-by-step guides to calculate and apply your minimum selling price immediately.
STEP 1: Sort Your Costs
We'll categorize your hotel expenses into fixed costs (rent, salaries, insurance, property tax) and variable costs (energy, food, housekeeping supplies, commissions). This is where most hoteliers get stuck—but I'll show you exactly how to classify each expense, even if you're not an accountant.
✔︎ What is minimum selling price and why it’s the foundation of profitable pricing
✔︎ Fixed vs. variable costs: How to categorize your hotel expenses correctly
✔︎ The Bottom-Up Approach: Building your pricing model from costs up (Hubbart Formula method)
✔︎ Common mistakes hoteliers make when calculating costs (especially in CEE markets)
STEP 2: Fill In the Template
and Set Your PROFIT target
Take your numbers from accounting and drop them into the ready-to-use Excel template (included in the course). The formulas are already built—you just input your data. No spreadsheet expertise required. You will decide how much profit you want to make. Zero profit (break-even)? 15% margin? Your choice. Enter it into the template.
✔︎ How to extract the right data from your PMS and accounting system
✔︎ Single vs. Double room rate calculation (accounting for occupancy differences)
✔︎ How to factor in rising energy, food, and labor costs
✔︎ Seasonal adjustments: Should you stay open or close during low demand?
✔︎ LIVE IMPLEMENTATION SESSION: Join me in a Q&A session to make the magic happen!
Downloadable Templates & Tools
✔︎ Profit & Loss Statement in USALI format (standardized hotel accounting)
✔︎ The Bottom-Up Approach (Hubbart Formula) Calculator
✔︎ Single & Double Room Rate Calculation Template
✔︎ Minimum Selling Room Rate Calculation Template (the core tool)
✔︎ City Ledger Export for Costs & Revenue Tracking
The template automatically calculates your minimum room rate—the price you need to charge per occupied room to cover costs and hit your profit goal. Done.
Bonus: “Leave It OPEN or CLOSE IT” Decision Framework
Should you stay open during low season or close to save costs?
This bonus template helps you calculate the financial impact of both scenarios so you can make the right call.
Why This Course Is Different from Free YouTube Content
Here’s why it’s worth investing in
- 1Ready-to-use Excel templates that do the math for you(no need to build from scratch)
- 2USALI-formatted templates(industry-standard hotel accounting, not generic business templates)
- 3Live implementation sessionwhere you calculate YOUR hotel’s numbers with guidance
- 4Ongoing supportin the Skool community (ask questions, get feedback, refine your calculations)
- 5Proven by real hotels(like the Spanish apartment hotel that increased profitability by 60%)
YouTube gives you theory.
This course gives you implementation + tools + support.
"Radka, I love your style: you are fun, focused, and no BS. You helped me realize that pricing isn’t just about competitors—it’s about knowing your numbers. Thanks for your spreadsheets; made me feel like a pro, and the weekly calls gave me the motivation to implement it all. Highly recommend it. "
"We stopped copying competitors and started pricing with intention. Radka’s calculator made it so clear. I love that I can return to the templates anytime—and that I get support from her and her team. She makes revenue feel accessible, not intimidating. "
"We’ve been running our hotel for 8 years, but we’ve never felt as confident about pricing as we do now. Radka’s approach is honest, practical, and supportive. The community she created is something I never knew I needed—smart people helping each other grow. Priceless. "
How This Course Fits Into Your Revenue Management Journey
If you’re already using my other programs, here’s how “Price Your Room Right” fits:
✔︎ HUB MINI covers revenue basics, direct bookings, and dynamic pricing mindset—but doesn’t include detailed cost calculation templates.
✔︎ HUB LITE includes advanced courses and live Q&A—but this course is a standalone deep-dive into cost-based pricing.
✔︎ Inevitable Hotel Success Mentorship includes personalized pricing strategy — but if you want to DIY your cost calculations first, start here.
Think of this course as the foundation. Once you know your minimum selling price, you can confidently apply dynamic pricing, seasonal strategies, and distribution optimization.
Listen to BEHIND EVERY BOOKING
podcast show with Radka
What You’ll Be Able to Do After Completing This Course
- Calculate your exact minimum selling pricefor single and double rooms
- Adjust pricingwhen energy, food, or labor costs increase
- Decide with claritywhether to close in low season or push through
- Justify your ratesto your team, investors, or yourself
- Build a profitable pricing strategy(not just a revenue-maximizing one)
Time investment: 340 minutes of training + 1 implementation session Result:
A clear, confident pricing foundation you can use for years
Fix Your Pricing Now
Regular Price: €297
Special Price: €97
VAT will be added according to law in your country
Who’s Teaching This Course?
Radka Telyckova – Revenue Management Specialist for Independent Hotels, Podcast Host, Mentor and Coach of Hotel Owners
I’ve spent 12 years with InterContinental Hotels Group and now work exclusively with independent hoteliers across Central and Eastern Europe. I’ve helped hotels increase direct bookings by 50-100%, optimize pricing strategies, and implement revenue management systems that actually work for small properties.
Why I created this course:
Too many independent hoteliers are flying blind with pricing. They’re competing with OTAs, dealing with rising costs, and trying to stay profitable—but they don’t have the tools that big chains use. This course gives you those tools in a format that works for small hotels.
My approach:
I don’t just teach theory. I give you the exact templates, formulas, and frameworks I use with my 1:1 mentorship clients—so you can implement immediately.
Radka Telyckova
Listen to BEHIND EVERY BOOKING podcast show with Radka
Frequently Asked Questions
I’m not good with Excel. Will I be able to use the templates?
My hotel has multiple room types. Will this work for me?
I already use dynamic pricing. Do I still need this?
What if I have questions after the course?
Can I get a refund if it doesn’t work for me?
Ready to Stop Guessing and Start Pricing with Confidence?
This is the only online course that gives you:
- Proven cost calculation methodology(Hubbart Formula)
- Ready-to-use Excel templates(USALI-formatted)
- Step-by-step video training(340 minutes)
- Live implementation session
- Ongoing community support
Still Not Sure? Here’s What Other Hoteliers Say About Working with Me
Real clients. Real results.
Cooperation with Radka is ALWAYS on a very professional but personal basis. She can always surprise me with her different perspective on things, with a great overview, a combination of understanding the needs of the hotel and, at the same time, directed towards the guest.
She always suggests win&win solutions and the achieved numbers speak for themselves. I have already completed the Dynamic Pricing and Revenue Management Masterclass training and I am looking forward to this part in the "INEVITABLE HOTEL SUCCESS" program as well.
What I appreciate most is that even after 20 years of owning and managing a hotel, she always has something to teach me and motivate me for further work.
Radka is the most respected hotel revenue consultant in Czech Republic & Slovakia. Kudos to you and thanks million for sharing your expertise with us.Zuzana Bielikova, Hotel Owner & General Manager
One Last Thing: Why Pricing Matters More Than Occupancy
Most hoteliers obsess over occupancy. But here’s the truth:
✔︎ 80% occupancy at the wrong price = financial struggle
✔︎ 65% occupancy at the right price = profitability
This course teaches you how to find the right price—the one that covers your costs, delivers profit, and positions your hotel for long-term success.
If you’re ready to stop leaving money on the table, this is your next step.
Questions? Email me at success@radkatelyckova.com